Set of Six

The branding for Set of Six draws inspiration from the travels of renowned writer Joseph Conrad, featuring a vintage paper style and typewriter fonts that evoke nostalgia and adventure. The menu design mimics the aesthetic of notebooks and notepads, while the logo is inspired by a nautical astrolabe, reinforcing the theme of exploration. The venue’s name itself is derived from one of Conrad’s novels, further connecting the space to his literary legacy. As Joseph Conrad once said, “Perhaps life is just that… a dream and a fear.”

Spanning 297 square meters, Set of Six is a luxurious, evocative space inspired by the far-reaching voyages of Joseph Conrad and sea captain James Craig. With a capacity to host 102 guests, Set of Six transcends the traditional lounge experience, immersing visitors in an atmosphere enriched with the scents of saffron, coriander, and turmeric, inviting them into a world that echoes the thrilling adventures of the Far East.

Every element of the branding and design enhances the overall experience, weaving a cohesive narrative that captures the essence of exploration and adventure. Guests are invited to embark on a journey through the evocative ambiance and meticulously crafted details, reflecting the spirit of travel and the stories waiting to be discovered along the way.

Creative direction, customer experience and naming by Hot Design Folks. Branding assets development by Accela