Mume

The branding and graphics for this project are intricately woven into the overall concept, telling the story of the plum blossom through a refined and elegant logo, carefully selected fonts, and a harmonious color palette. The brand collaterals consistently reflect this narrative, ensuring a cohesive visual identity that resonates with the intended audience.

Special attention has been devoted to embodying elements of traditional Chinese culture within a contemporary luxurious style. The main theme, “Height,” encapsulates the eternal pursuit of excellence, mirrored in the meticulous details of clothing finishes and accessories. Impeccable embroidery, fine porcelain, the weight of crystal glassware, and the silk covers of menus serve as reminders of absolute craftsmanship, while key words such as perfection, artistry, aesthetics, and refinement underscore this theme.

Additionally, the secondary theme, “Dynasty,” draws inspiration from imperial heritage and nobility, emphasizing sophistication, elegance, and regality. The brand attributes will be characterized by accents of gold, the luster of silk, the fragrance of exquisite perfumes, intricate embroidery, and hues of precious stones. Together, these elements create an opulent atmosphere that elevates the brand, appealing to discerning clientele and celebrating a legacy of artistry and tradition.