Yen Social

Inspired by the traditional yakiniku craft, the overarching concept for the interior and brand attributes fuses elements recalling the art of the grill.

The graphics blend the main theme of the restaurant with the hand-painted font of the logo and the undulating ‘Social’ written across it, giving it a younger, cheekier feel. The various graphics and collaterals mirror the logo in this approach, adding a light touch of fun to the restaurant’s overall atmosphere.

Creative direction and customer experience by Hot Design Folks. Branding assets development by Jay-L